G-113-2-9961291-Healthcare Marketing and Management
Registration：Now ~ Any Time
Course Period：Now ~ Any Time
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Course Introduction
Course Plan
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Introduction
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Market and environment
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Value and benefit
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Need and demand
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Market segementation
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Marketing mix - product
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Marketing mix - price
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mid-term exam preparation
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mid-exam week
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Marketing mix - place
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Marketing mix - promotion
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Marketing strategies
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Direct marketing and online marketing
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characteristics of medical marketing
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difficulties of medical marketing
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future of medical marketing
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Final exam preparation
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final exam week
Teacher / 陳冠年
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