E-113-1-5721009-Special Topics in Marketing Strategy and Crisis Management for Healthcare Organization
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Course Period：Now ~ Any Time
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Course Introduction
Course Plan
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Marketing Viewpoints and Strategies in the Medical Industry
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Medical service process & Consumer Behavior in the Medical Industry
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Image building of medical institutions
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Service failure and recovery strategy
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Crisis characteristics of medical institutions
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Crisis management and crisis communication
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Beyond attribution
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A review of research on crisis response strategies
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The role of offensiveness in crisis communication
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Medical marketing or crisis communication research ideas
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Medical marketing or crisis communication research ideas
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Medical marketing or crisis communication research ideas
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醫療機構提供大同小異的服務
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醫療機構提供了混亂？
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醫療機構安於現狀？
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Crisis situation and response strategy
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Crisis communication in the context of COVID-19
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醫療行銷或危機溝通研究構想
Teacher / 姚惠忠
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